In structural gamification, participants complete non-game activities and receive rewards such as points or experience. The goal content is not altered, but the assessment incorporates goal elements such as ‘how to cook a meal’ or ‘learn how to paint a picture’.
According to Gartner a leading research company, gamification works because game mechanics help to drive participation, engagement and loyalty on online properties, sites or communities. Game greece phone code mechanics include points, levels, challenges, virtual goods, scoreboards, and gifting & charity. In theory, game mechanics are directly linked to human desires: reward, status, achievement, self-expression, competition, and altruism.
Although the results are positive, Gartner suggests that the Plateau of Productivity won’t be reached for another 5 to 10 years. Businesses need to figure out how best to apply gamification in their business models.
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