Why views matter on TikTok

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Instead, try advertising your content using TikTok Promote or follow our tips for getting more views on TikTok organically. And put that wallet away!


Views are a crucial TikTok metric. Views highlight how many times people have seen your videos and signal interest in your content. The more views you get, the more your videos are shown, suggested and shared.

More views on TikTok translates to more opportunities to receive other types of engagement. This includes comments, follows and shares. While your follower count is the most straightforward way to measure an account’s size, your view count—the people actually seeing your videos—matters just as much.

Simply put, you need to learn how to increase TikTok views in order to grow qatar mobile database your account, reach a wider audience and positively impact your business’s bottom line.

How to get more views on TikTok: 16 essential strategies

If you’re looking for ways to increase your views on TikTok, we’ve got you covered! Below are sixteen strategies to get more eyes on your videos.

1. Add hashtags to your content
Hashtags exist on nearly every social media platform as a way to categorize, tag and search for content.

Well, TikTok is no different. TikTok hashtags are used similarly—but can also be used for trends and challenges.

Using hashtags in TikTok captions can help even more users discover your content and boost your view count.

However, you need to be strategic about your hashtag use. Make sure you’re using hashtags that are both relevant to your content and are popular, ensuring you can generate some reach from your hashtags.