“Non-predictions”; in fact, I decided to turn my attention to possibilities and emerging trends already reshaping the marketing and content landscapes. SEO wasn’t on my radar, but its importance demands dedicated attention. Let’s dive in. What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search.
This may appear concerning, but instead of jumping to conclusions, let’s consider a more nuanced retail email list perspective. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” From the same report: “The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales. A Gartner survey of 299 consumers in August 2023 found consumers are ready for AI-enhanced search, with 79% of respondents expecting to use it within the next year.
Furthermore, 70% of consumers expressed at least some trust in GenAI-backed search results.” Still, from Gartner: “CMOs must prepare for the disruption that GenAI-backed search will bring to their organic search strategies. Marketing leaders whose brands rely on SEO should consider allocating resources to testing other channels in order to diversify.” Undeniably, the landscape is shifting. AI is weaving its way into search, promising personalized results and conversational interactions.