Guide Your Customers Customers want to know what to expect when engaging with or purchasing from a brand. A brand promise gives them exactly the guidance they are looking for, explains the experience of your brand and demonstrates the value your company provides. Impress Stakeholders and Collaborators It’s not just customers and prospects that want to understand what you’re promising — it’s your stakeholders and collaborators as well.
These parties are also invested in your promise as it has an impact on them, and a great brand canada phone number data promise can impress these organizations. Your brand promise also brings your company additional benefits besides customer satisfaction and brand strength. It: Builds trust internally and externally. Explains the purpose of your brand. Showcases professionalism. Ensures consistency across your organization. Motives your team to inspire others.
typically relies on five different building blocks that you need to consider: 1. Simplicity Your brand promise has to be simple, there’s no way around it. A single sentence or at most two sentences is all you need to communicate the promise your brand wants to make. While your promise is likely going to be slightly longer than your tagline, it still needs to be quick and avoid convoluted sentences.