In this article we are going to see what this new algorithm consists of and the main conclusions we can draw so far.
What is Google's new algorithm: Helpful content update?
Google changes its algorithm more than 500 times a year. In fact, here you can see a list of algorithm updates in 2022 , to give you an idea of the number of modifications the search engine can make so far this year.
If we focus on the Helpful content update, Google defines switzerland number for whatsapp it as an update to ensure that original and useful content is displayed in search results , in order to offer users interesting information written by people and for people, and not for search engines.
The algorithm is somewhat reminiscent of the Google Panda Update, an algorithm deployed in February 2011 to “punish” websites with low-quality content, duplicate content or spam.
To find out if our content is of quality, Google has published a checklist of questions that we can ask ourselves to know if we are doing it right:
Do you have an existing or intended audience or target audience for your business or site that would find the content useful if they contacted you?
Is your content clearly based on first-hand experiences and deep knowledge of these products (such as experience derived from having used a product or service, or visiting a location)?
Does your site have a main goal or focus?
After reading your content, will the reader feel like they have learned enough about a topic to achieve their goal?
Will people who read your content feel they have had a satisfactory experience?
Are you taking into account our guidelines regarding major updates and product reviews?
Should you take action on your websites?
First of all, we can follow the Helpful content update at this link provided by Google, where we can see that the update was launched on August 25 of this year and its deployment ended on September 9.
And the questions that concern us the most: do we have to do something on our websites? Do we change the content? Do we improve it? The answer is NO. We recommend waiting to draw all the possible conclusions after the final launch of the update and, then, make decisions. And what we do advise, as we have been doing since before the announcement of this update, is to create valuable content for your website, not to copy content and not to over-optimize.