Webinars, new formats and trends: interview with Anton Shulke

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SEMrush users and followers know perfectly well that one of the types of content we emphasize is webinars.

At the time, we opted for the traditional model but we did not want to stop there and, currently, we combine it with another format that our interviewee will tell you about a little later.

By the way, who is today's interviewee?

Who is Anton Shulke?
Talking about Anton is talking about SEMrush's flagship in terms of video content.

His professional experience includes more than 100 seminars and round tables on digital marketing from August 2015 to November 2016.

Professionals such as Rand Fishkin, Bill Slawski, Eric Enge, Ammon Johns, Barry Schwartz, Joe Pulizzi, Alan Bleiweiss, Larry Kim and many others have attended its events.

At SEMrush, he is fully dedicated to producing webinars, roundtables, live demos, and video tutorials in 7 languages.

That's nothing!

As expected, his work in strategy and coordination is being reflected in the excellent results he achieves in each of the live sessions he is behind.

With this CV, you will no longer have the slightest doubt as to why he has been chosen to talk to us about webinars and to share all his experience and advice with us.

Let's see what he has to tell us.

What are webinars?
A webinar , also known as a webinar, is an online meeting, conference, or online forum.

They are all very similar things, the idea is simple and involves using online technology and taking each seminar wherever the user is.

I think that many people already know what a webinar is, there are even those who interpret it differently or approach it in a non-traditional way.

How have webinars evolved since you started?
I started in 2015 when webinars were no longer a novelty.

There were a lot of people doing them, but surprisingly the format remained the same: the email database france speaker usually appeared alone (sometimes with a “master of ceremonies” as moderator), gave a long presentation and answered a few questions at the end of the event.

Today we call this format a “boring webinar,” although we still use it today, especially when we focus on beginner-level or highly technical topics.

However, this type of event lacks the "show" part.

Also at the time when I was starting out, there were Google+ Hangouts, which generally operated in a free format, assuming the role of a discussion panel.

They were fun, but they were mostly aimed at closed audiences .