Create holiday-specific FAQs

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According to the 2023 Sprout Social Index™, 54% of marketers plan to use customer self-service tools like FAQs to scale social customer care. Add holiday-specific FAQs to your site, chatbots (more on that below) or even post captions so customers can find answers themselves.

A blue infographic stating that 54% of marketers plan to use customer self-service tools to scale social customer care.
No matter how many FAQs you provide, you’ll always get repeat questions. Amazon, for example, uses pre-written answers for repeat questions to save time and help its team stay less stressed during peak holiday times like Prime Day.

Creating one source of truth for these quick responses ensures consistency. For romania mobile database example, using the Sprout Asset Library, you can quickly search for and select pre-written answer templates as you respond to a question on social.

A screenshot of Sprout's asset library interface displaying coffee-related images and posts.
And if you want to limit or expand permissions, you can easily adjust who can access the Asset Library within Sprout.

3. Staff up
No matter how early you prepare for the holiday rush, even the best planning can’t replace the need for extra hands on deck. Consider hiring temp or additional staff. For example, Al’s Sporting Goods hires seasonal customer service staff to handle holiday demand and ensure they maintain service quality.