However, Lulli goes even further, with the intention of asserting its high-end support positioning. Thus, it highlights its best source of advice and expertise: the store! We saw it earlier with the Lulli Fashion Challenge, but also with particularly well-thought-out newsletters.
In fact, it is regularly the team of one of the stores that takes orders to offer a cutting-edge selection of trends to the entire subscriber base .
I am sharing with you here the example of the Aix en Provence boutique, where we can find the “punchy floral” look of Charlène, the “stylish sobriety” look according to Marie, etc.
What a great communication idea that both reaffirms the brand's strong sweden b2b leads values, but above all helps to build a human and embodied customer relationship, even on digital channels !
On the eshop, the success is undeniable. With an opening rate of nearly 43% and several thousand euros of turnover generated, there is no doubt that the #lulliaddict community has found exactly what it came looking for. Not to mention that all the Aixoises who want to be as sober as they are stylish will have only one desire: to pay Marie a little visit.
In another register, but just as effective, Lulli decided to carry out a shooting :
exclusively with clients
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