How to Create a Sales Funnel that Converts with Automation? 4 Steps

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How to develop THE marketing strategy that will allow you to convert a maximum of anonymous Internet users into loyal customers? Which tools should you choose to achieve this? The "conversion journey", which you will also find under the following names "conversion funnel", "conversion tunnel" or "conversion funnel", is certainly the most suitable tool for converting . Where it becomes interesting is that with the help of an automated marketing system , these conversion campaigns can be generated automatically and optimized at each stage thanks to a variety of advanced tools, such as:

A/B testing campaigns ;
Predictive sending ;
Smart triggers (Marketing triggers);
Dynamic groups .
Sales funnel automation allows you to build the marketing strategy upstream denmark telegram data detailing all the stages of the customer journey up to conversion .



Table of Contents
The 4 stages of the sales funnel that converts thanks to marketing automation
Step #1: Awareness
Step #2: Consideration
Step #3: Decision Making
Step #4: Loyalty
The 4 stages of the sales funnel that converts thanks to marketing automation
Most digital marketers create their sales funnel in four or five steps, depending on the type of product being sold and the type of conversion targeted at the end of the customer journey. For example, creating an e-commerce sales funnel will be different from a sales funnel intended to promote a high-tech product or an online course, and this is due in particular to the distinction that occurs after the customer conversion .

How to create a sales funnel that converts in 4 steps using automation?

Step #1: Awareness
For an Internet user to become a potential customer, they must become aware of your brand and realize that the solutions you offer will meet their needs.



1. How to define your target audience?

You need to answer the following question: What needs are your product or services designed to fill? In other words, what should you tell a potential customer so that they understand that you are able to provide them with solutions that will fill their gaps?

We recommend that you define 2 stages in parallel and simultaneously: the one where you will define your marketing personas (target audience) and the one where you will analyze their needs and try to provide solutions.



2. How to contact your target audience?

You can collect contact information from your target audience by creating a landing page with a form.



3. What to do with the recovered data?

At this stage, you need to divide the retrieved data into segments . This will allow you to personalize your messages (demographic distribution, by age, interests, gender or professions, etc.).



4. On what medium should you communicate with your target audience?

Once you have segmented your contacts, you have a range of marketing tools at your disposal to broadcast your messages:

Content marketing;
Creating an SEO content strategy, based on keyword research;
Developing your social networks;
Developing other platforms that may be relevant to your brand and product;
Paid advertising – Google AdWords, Facebook, LinkedIn, Display etc…
Traditional marketing channels: conferences, billboards, etc.


5. How to integrate your messages with Marketing Automation?

Your prospects sign up via a landing page that you have created, instantly becoming your recipients. They then start receiving marketing emails, which aim to provide them with information about your products and services. These emails will have been prepared in advance and integrated into your email marketing system and will now be sent automatically on the day and at the time that you have predetermined.



6. What types of automated emails should you send?

Registration confirmation email summarizing the user's useful information;
Welcome email to the mailing list/company website;
General content email about the brand/company.
automation marketing

Step #2: Consideration
Your prospects are now integrated recipients in your lead management system and your priority is now to do everything possible to convince them . To do this, you need to send marketing messages, quality content and emphasize your main assets so that they choose you, buy your products or use your services.

It's time to bring out the big guns in your marketing strategy!



1. How to use Marketing Automation software , or rather what is Marketing Automation?

Your recipients receive your emails, browse your website and some are already experimenting with your products or services. You now need to adapt your marketing messages based on your recipients' reactions to the emails you send.

At this stage, automation will depend on 3 behavioral triggers :

The recipient opened the email but did not click on the link to the website;
The recipient opened the email and clicked on the link to the website;
The recipient did not open the email at all.
Each of these actions implies another relevant action that will potentially lead recipients to the conversion stage.



2. What types of automated emails should you send?

The product-boosting email describing why your product is better than others;
The email containing a coupon code or discount code, i.e. a special promotion intended for new subscribers with the aim of encouraging the prospect to choose the product or service;
The email offering access to high value-added and free content such as a webinar, a workshop, etc.
The email to share testimonials and recommendations from satisfied customers.