SEO wizards who promise to quickly rank

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1. Be there : First of all, be online. This means having a website and including it in search engines.

2. Faithful image : the design of your website must be faithful to the style of your law firm and, in any case, convey a professional and elegant image.

3. Usable – Keep it simple – Navigating your website should be easy. That means your user should not need more than three clicks to find what they are looking for. This is technically called “usability”.

4. Always focused on your client : Your website must be user-oriented, your potential client-oriented. This will determine what content you offer and how you offer it (language style).
Be clear and concise : You don't need to say everything. The idea is that, in a short time, the user knows who you are, what you do, and detects symptoms that you are probably good at what you do. You often come across law firm websites that abuse excessively technical language. The desire to "position" yourself in search engines for terms related to your business cannot lead you to forget about the user, who could become dizzy with certain content.

5. Updating : It is important that the Client perceives -when visiting your website- a team of professionals that is alive, that is constantly being updated. Therefore, it is important to update the content. This is where news comes into play, which can usually be shown on the home page (the latest ones). Be careful at this point, because some law firms use their news section to replicate news from other media (general or specific). In general, this is not a good idea.

If our clients want to be informed about legal and economic rcs data news, they already have the appropriate media to read. Your news should have some kind of unique character: publications by the firm's professionals, attendance at events or training courses, reminders of tax obligations (deadlines)... In other words, content that offers added value and is, in some way, your own.

6. Offer a subscription system to your newsletter , which allows your clients to receive relevant information from your firm frequently (weekly, biweekly or monthly, it will depend).

7. Your website's programming must be SEO friendly , that is, friendly to search engines. This means that you comply with the main standards so that search engine spiders can easily find the information posted on your page and index it in their information centers. It may help if you register your website in Google Sitemaps .

Be wary of k first for searches that interest your business. You can - and should - work on your search engine positioning, but miracles don't exist and they tend to be medium-term jobs.

8. Implement a web analytics system that allows you to know how many people visit your website each day, where they come from, etc. Information is power. A good option is Google Analytics , which is free.

9. Register your law firm (and its website) on Google Maps , another tool that will help people find you on the Internet and know where you are (physical address).