14, 22 | 4 min read ✓ Human crafted content Updated: September 14, 2022 Google Ads’ New Better Ads Standards Need content for your business? Find top writers on WriterAccess! Try for free Recently, advertisers on the Google Ads ad platform received a new update to their destination requirements policy. The idea is to get advertisers to meet the so-called “better ads standards” described in the Coalition for Better Ads. Google has given marketers a deadline of October 2022 to make changes, if necessary, and comply with these new requirements.
This was the email sent by the company at the beginning of September: “In October 2022, the Destination buy afghanistan telegram database requirements policy will be updated to include a new policy requiring ad experiences on destinations to conform to the Coalition for Better Ads’ Better Ads Standards. Destinations containing ad experiences that do not conform to the Better Ads Standards will be informed via the Ad Experience Report, and any ads that lead to such destinations will be disapproved.” In this post, I will tell you a little about what has changed and my perceptions of what is to come.
Why is Google Ads changing its ad standards policies? As Google itself has emphasized, the Coalition’s “Better Ads Standard” is the result of a survey of more than 150 consumers who identified ad experiences that were below acceptance thresholds and that could lead the user to install ad blockers. The logic is simple. The greater the number of dissatisfied people, the greater the number of people blocking ads or using the search engine tool less. With fewer people seeing ads, it becomes increasingly expensive for companies to advertise on the platform, leading these businesses to invest less or even stop investing in it.