How to appear on Google? 4 unstoppable solutions!

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Although we rely heavily on social networks today, they remain a secondary acquisition channel: 90% of Internet users begin their journey on the web with a Google search.

To find information, a product or a brand, the first reflex is to connect to a search engine. In France, the most used is Google, but there are alternatives like Bing or Ecosia.

So, if your goal is to increase your brand awareness, the number of leads or your sales, appearing on Google must be a priority . To achieve this, we offer you 4 unstoppable solutions, to combine for optimal visibility and results!

1. Appear on Google quickly with paid referencing (SEA)
The first solution to appear on Google is paid referencing or SEA (for “Search Engine Advertising ”). This is the fastest option to reach the first position on the search engine.

What is paid referencing or SEA?
Paid referencing or SEA consists of broadcasting ads directly on the results italy telegram pages of search engines. They allow you to position yourself on strategic keywords and to appear in strategic locations. SEA ads generally frame organic search results (fruits of natural referencing) and are therefore placed at the beginning or end of the page.

To run a paid SEO campaign on Google, you need to use the powerful Google Ads advertising network . From there, you can:

Choose the terms and expressions (i.e. keywords) on which you wish to position yourself;
Define the budget to allocate to your SEO campaign: this depends on the keywords chosen, to which a cost per click (CPC) is associated;
Target your audience based on geographic area or type of device used to connect to the web; etc.
The benefits of paid referencing
Thanks to paid referencing, you can therefore ensure that you generate qualified traffic to your website. This is one of the major challenges of your SEA strategy, because it involves dedicating a certain budget to it.

Unlike the other solutions that we will present to you to appear on Google, SEA is paid. You will define a daily or global budget to allocate to your campaigns. This is governed by the cost per click of the keywords that you target. This means that you only pay when an Internet user clicks on your ad.

This allows you to control your advertising budget and especially the return on investment of your campaign. To maximize the latter, you must opt ​​for a rigorous and global approach. A high click rate on your ad does not imply high profits. Setting up a paid referencing campaign involves working as much on the content of the ad as on the web page to which it redirects. If these two elements are not coherent and relevant, you lose the Internet user and, in fact, potentially a sale.

That said, with the right method, SEA is a preferred solution to appear on Google quickly and efficiently . It also allows you to position yourself on highly competitive keywords in SEO and even to divert traffic from competitors. Let's say you are a company like Pepsi: you could target all the keywords related to Coca-Cola to be sure to appear first on Google.