April Fool’s Day is filled with silly jokes, pranks (like the one above), and opportunities for brands to have some fun with their fans and all internet users.
American Licorice Company decided to take their joke a step further by incorporating April Fool’s fun into their business strategy. They introduced a funky twist to their well-loved Sour Punch Straws - Pickle Straws. As an online exclusive, consumers could order a special pack of Sour Punch Straws that included green apple, lemon-lime, watermelon, and pickle-flavored straws.
Making them visually identical, and creating an exciting experience phone number lead for fans to discover which flavor they will taste. To promote this online exclusive item, American Licorice Company also launched an interactive Pickle Roulette Campaign, leveraging ShortStack's innovative Fortune Wheel template, to engage their customers and amplify the excitement surrounding their April Fool's Day surprise.
Continue to learn how American Licorice Company produced sold-out results and a growth of over 40,000 leads compared to last year’s campaign without using ShortStack.
They made every flavor the same green color
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