Know your audience . If you want to hit the bull’s-eye, you’ll need to know who you’re targeting. To get started, you can set out to answer these five questions: who is your target audience, what do they buy, why do t philippines whatsapp group hey buy it, what motivates them to buy, and how do they buy?
Personalize, personalize, personalize . Most email tools allow you to personalize emails with users' names and other details, but don't stop there! Gather as much information as you can about them and send them campaigns that really fit their needs.
Run A/B tests . Email marketing allows you to have a very good control over who you send each piece of content to, so it's an ideal platform for running A/B tests (sending each variant to the same number of users). There are a ton of things you can test: subject lines, copy, buttons within the email...
Write irresistible subjects . The subject is the most important variable for the success or failure of an email, since it is the one that determines whether the user opens it. If there is one element that is worth dedicating more time and energy to, it is this one.
Don't go overboard with copy . Keep in mind that most users open emails from mobile devices, so you want to communicate your offer as clearly and directly as possible.