What is my personal LinkedIn like and what is my company's like? I searched my name and information from 2009 came up. I didn't talk about anything new, and I was missing out on people who were looking for me and wanted to get to know me. I want to transfer this to companies as well. There are a lot of people who offer solutions similar to ours, so how are we competing for that value and shedding light on what we are creating?
With the term Knowledge Marketing, we seek to encourage anyone, beyond our team and clients, to show their vision and explore their personal brand. By creating these types of workshops, we make our experiences available to inspire our audience to grow with us, unraveling this digital world. As explained by our CEO, the internet and social media are a space with infinite potential for those who are willing to offer their knowledge and find their voice.
The goal of networks is to create communities, a “select” group switzerland email address that shares common characteristics. From there, you begin to get to know your audience, to know what they like to consume, what generates value for them, and what communication channels they prefer to view your content.
Who is your audience?
Apart from what you are going to communicate and how you are going to communicate it, you must know who you are going to speak to, the people who really follow your content and to whom you generate value through your personal brand or your business.
The goal of networks is to create communities, a “select” group that shares common characteristics. From there, you begin to get to know your audience, to know what they like to consume, what generates value for them, and what communication channels they prefer to view your content.
Now, the truth is that you don't just have a defined audience, regardless of what you do or what role you have within social networks, you can have one or more audiences.
For example, Diego shares his audience analysis through the media diegonoriega.co, where he has 4 types of audience: Entrepreneurs, universities, entrepreneurial development programs and the press.
This knowledge was generated through conversations with the audience, through his work and his purpose. So the content is designed to be able to cover each of the audiences but under a common characteristic, in Diego's case: entrepreneurship.