This way of understanding the construction

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CEOs and Marketing teams , we have often encountered a refusal to invest in traditional marketing whose function is merely tactical. For this reason, we work with them in the implementation of a modern and strategic marketing idea to adapt to changes. To do this, its application must be focused on transversally throughout the company, acting quickly, collaborating and remaining focused on the customer, to generate the value or customer experience that their market needs at all times.

In short, it is not so much what Marketing does but how it does it, always including the customer in all equations.

relationships between different departments has three taiwan telegram group link key elements: data, people and agile methodologies.

The McKinsey consultancy describes the concept of modern marketing through the following graph, which reflects a mix of capabilities and facilitators.




Modern Marketing Contents hide
1. THE MANAGEMENT FUNCTION AND STRATEGIC MARKETING
2. MODERN MARKETING CAPABILITIES
3. FACILITATORS
3.1. A/ Cultural Design
3.2. B/ Agile Methodologies.
3.3. C/ Talent
3.4. D/ Data and Technology
THE MANAGEMENT FUNCTION AND STRATEGIC MARKETING
For a modern marketing mindset to take hold in an organization, it must be assumed as a strategic function by the Management Committee. To do so, it will work along two lines: the enabling elements and the capabilities. We will discuss them later.