The main objectives of undertaking this process are usually to try to revitalize the perception and positioning in the market, emphasize a specific trajectory or milestone or focus attention on certain important changes beyond the aesthetic aspect.
Two milestones that have triggered B2B rebranding processes israel telephone directory in recent years are the large number of global mergers and acquisitions agreements that have occurred since 2021 in B2B and the new consideration that many CEOs have acquired of their B2B Brand as a strategic asset during the pandemic.
All this when we talk about Corporate Brand Rebranding, but B2B Brand Architectures also have to adapt to the commercial strategies of companies in their different markets and in their different segmentation dynamics through Commercial Brands.
It is here, in the birth of new Commercial Brands, segments or products, where we often see signs of Rebranding in B2B. It is normally done to announce a certain specialization in a segment or family of products with everything that this should imply in the value proposition.