An overview of the website footer
The website footer, a common web design practice, serves as the bottom section of a website. It provides users with essential information about the company or brand, such as contact details, physical location, and services offered.
In addition to basic information, website footers can incorporate various elements depending indonesia phone numbers on the purpose of the website. These can include social media widgets, maps, or newsletter subscription forms.
While certain components such as contact details, privacy policy, and terms of use are commonly found in footers, every website's SEO footer is unique. You're unlikely to find two identical footers due to the customization and tailored nature of this section of the website.
Why are footer links important?
Internal linking structure is of great importance for SEO and improves user experience by making website navigation easier. Footer links, also known as sitewide links or standard links, are a type of link that appears on almost every page of a website. These links are commonly found in the header, footer, or sidebar areas of a website, such as floating widgets.
When it comes to footer links, Google looks at their purpose: whether they are solely for SEO benefits or whether they are meant to help users navigate the website smoothly.
If Google identifies that footer links are actually intended to help users, they are viewed positively and Google will crawl and index those links. On the contrary, if these links are added primarily for SEO purposes, Google considers this a negative practice that should be avoided.
For example, having an excessive number of footer links (e.g. 100+ links) pointing to multiple locations in the US may require reconsideration of your link strategy.
A well-crafted SEO footer has significant value when it comes to SEO. It presents an area that can be optimized to improve your website’s search engine performance. Investing time in perfecting your footer can yield numerous benefits. Check out some of them below: