UK Data Set

I often tell my clients that the main challenge for any company that wants to structure its outbound prospecting area is to plan and define processes before getting down to work. Planning is essential for aligning various processes, including defining the ICP in B2B prospecting .

The ICP – Ideal ...

Sales strategies are essential to reach the ideal target audience and make your brand known to more people. To achieve good results, it is necessary to adopt a mix of marketing and sales initiatives and it is at these times that the concept of social selling comes to the fore.

Have you ever stopped ...

We decided to write this article because unfortunately our routine had to change in recent days due to the proliferation of the Covid-19 virus in Brazil.

Just like us, many companies have opted for home office work as a quick way out to continue producing and selling their products/services.


This ...

Customer prospecting is one of the most important pillars for the success of any B2B sales strategy.

The ability to attract and engage qualified leads can determine the success or failure of a company.

In this article, we’ll share best practices, strategies, and tools to help you master the ...

Imagine you only have 3 seconds to capture someone's attention in a crowded inbox.

This is the time that, according to a study by Litmus , a recipient takes to decide whether or not to open a marketing email. (1)

We live in an age where distractions abound and competition for attention is fierce ...

Today, working with digital marketing will put you in guaranteed contact with Google. There is no way around it. And with it comes keyword research.

It's not like all digital marketing revolves around Google: you, working in the field, certainly already know that very well.

But it is not ...

The best marketing professionals are formed with four main ingredients: study, practice, mistakes and successes.

You need to study, you need to practice, you need to make mistakes — and above all, get things right too — to explore this wonderful (not so new) world and achieve the results you ...

If you haven't yet prepared your marketing strategies to boost sales this magical season , relax – we're here to save the day!

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Christmas is synonymous with joy, gifts and… shopping! And with the tips we’ve prepared, your brand will win over more customers than Mariah Carey has copies of her ...