UK Data Set

Target marketing involves dividing a market into segments and then focusing marketing efforts on one or a few key segments, consisting of customers whose needs and wants best match our product or service offering.

It can be the key to attracting new customers , increasing sales, and making your ...

Email marketing continues to be one of the most widely used marketing strategies in companies. Checking email is one of the first things we do every morning, and small and large brands know this. However, its success does not lie only in this. If you want to discover what this strategy consists of ...

Marketing is constantly evolving. But what is the best strategy? To answer this question, it is necessary to know a company's objectives, needs, services...

However, we can tell you about one of the marketing methodologies that is impacting the sector due to the great results it offers , especially ...

The efforts made by companies must always be analyzed and measured, in order to know what the conversion of those efforts has been and to make decisions that improve results.


One of the indicators to take into account when making economic efforts (investments) is the ROI, a measure that allows us ...

We live in a digital society in which the number of smartphone users has not stopped growing. This growth, among other things, has led to an increase in the number of active users on social networks , making most of us very dependent on them.


This boom and society's dependence on social media ...

There is a maxim that says: There are as many business models as there are entrepreneurs. This is true… but not all of them work or have the same path.


Each business model has its own characteristics and not everyone knows how to enhance and take advantage of them.

In today's article, we are ...

In 2012, Google launched its penultimate search engine, Penguin . And just a year later, Hummingbird . What happened in just one year that made Google reconsider starting from scratch? And how does this affect you in 2024?

Thanks to these 12 years of stability, theoretically dominating the Google ...

Problems with clients
Customer service has become one of the most important differentiators for the success of a business. In fact, 65% of consumers consider that a good experience is more influential than good advertising.

Problem resolution is one of the biggest challenges in customer service ...

Cloud technology
Cloud technology is transforming the way we work and share information in virtual environments. Also known as cloud computing , cloud-based systems enable remote use of computing resources through an Internet connection.

The global cloud computing market continues to grow and is ...

Experts warn of declining employee satisfaction. Here's how companies can act.

"The way we work" is a global concern. Are we doing a good job? Are we getting results? Does our work have meaning?

Good employee experiences are a luxury in tough economic times. Decent pay, work-life balance, and ...